Fashion and Modeling

As she has grown older, Watson has become something of a fashion devotee, saying that she sees fashion as very similar to art, which she studied in school. In September 2008, she told a blogger, "I've been focusing on art a lot, and fashion's a great extension of that."

In 2008, the British press reported that Watson was to replace  Keira Knightley as the face of the fashion house Chanel, but this was flatly denied by both parties. In June 2009, following several months of rumours, Watson confirmed that she would be partnering Buberry as the face of their new campaign; she received an estimated six-figure fee for modelling Burberry's Autumn/Winter 2009 collection. She later appeared in Burberry's 2010 Spring/Summer campaign alongside her brother Alex, musicians George Craig  and Matt Gilmour, and Max Hurd

In September 2009, Watson announced her involvement with People Tree, a Fair Trade fashion brand. Watson says she has been working closely with People Tree to create a spring line of clothing, due to be released at the end of February 2010. The line will feature styles inspired by southern France and the City of London. Later, The Times released a short article on Watson's progress with the collection. The range was highly publicized, appearing in subsequent tabloids such as You magazine, Heart Magazine, Teen Vogue, Cosmopolitian, and People. Watson admitted that her competition was minimal. She also stated, "I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren't many options out there"

Other Acting Work

Watson's first non-Potter role was the 2007 BBC film Ballet Shoes an adaptation of the novel of the same title by Noel Steatfiled. The film's director Sandra Goldbacher  commented that Watson was "perfect" for the starring role of aspiring actress Pauline Fossil: "She has a piercing, delicate aura that makes you want to gaze and gaze at her." Ballet Shoes was broadcast in the UK on Boxing Day 2007 to an audience of 5.7 million viewers, despite generally poor reviews.

Watson also lent her voice to the role of Princess Pea in the animated film The Tale Of  Despereaux, a children's comedy starring Matthew Broderick .The Tale of Despereaux was released in December 2008 and grossed $87 million worldwide.

Harry Potter and the Deathly Hallows

Poster for Harry Potter & the Deathly Hallows Part 1 

 Watson's filming for the final installment of the Harry Potter film series, Harry Potter and the Deathly Hallows, began on 18 February 2009. The film, divided into two parts filmed back to back for financial and scripting reasons, is scheduled for release in November 2010 and July 2011.

Harry Potter and the Half- Blood Prince

Harry Potter and the Half- Blood Prince premiered on 15 July 2009, having been controversially delayed from November 2008. With the lead actors now in their late teens, critics were increasingly willing to review them on the same level as the rest of the film's all-star cast, which the Los Angeles Times described as "a comprehensive guide to contemporary UK acting". The Washington Post  felt Watson to have given "[her] most charming performance to date", while The Daily Telegraph  described the lead actors as "newly-liberated and energized, eager to give all they have to what's left of the series".

Harry Potter and the Order of the Phoenix

Harry Potter and the Order of the Phoenix

The fifth film in the Harry Potter franchise, Harry Potter and the Order of the Phoenix, was released in 2007. A huge financial success, the film set a record worldwide opening-weekend gross of $332.7 million. Watson won the inaugural National Movie Award  for Best Female Performance. As the fame of the actress and the series continued, Watson and fellow Harry Potter co-stars Daniel Radcliffe and Rupert Grint left imprints of their hands, feet and wands in front of Grauman’s Chinese Theater in Hollywood on 9 July 2007.

Rupert, Dan and Emma at the Grauman's Chinese Theater

Despite the success of Order of the Phoenix, the future of the Harry Potter franchise became surrounded in doubt, as all three lead actors were hesitant to sign on to continue their roles for the final two episodes. Radcliffe eventually signed for the final films on 2 March 2007, but Watson was considerably more hesitant. She explained that the decision was significant, as the films represented a further four-year commitment to the role, but eventually conceded that she "could never let [the role of] Hermione go",signing for the role on 23 March 2007. In return for committing to the final films, Watson's pay was doubled to £2 million per film; she concluded that "in the end, the pluses outweighed the minuses". Principal photography  for the sixth film began in late 2007, with Watson's part being filmed from 18 December to 17 May 2008. 

Harry Potter and the Goblet of Fire

With Harry Potter and the Goblet of Fire (2005), both Watson and the Harry Potter film series reached new milestones. The film set records for a Harry Potter opening weekend, a non-May opening weekend in the US, and an opening weekend in the UK. Critics praised the increasing maturity of Watson and her teenage co-stars; the New York Times called her performance "touchingly earnest". For Watson, much of the humour of the film sprang from the tension among the three lead characters as they matured. She said, "I loved all the arguing. ... I think it's much more realistic that they would argue and that there would be problems." Nominated for three awards for Goblet of Fire, Watson won a bronze Otto Award. Later that year, Watson became the youngest person to appear on the cover of Teen Vogue an appearance she reprised in August 2009. In 2006, Watson played Hermione in The Queen’s Handbag, a special mini-episode of Harry Potter in celebration of Queen Elizabeth II 's 80th birthday.

Harry Potter and the Prisoner of Azkaban

In 2004, Harry Potter and the Prisoner of Azkaban  was released. Watson was appreciative of the more assertive role Hermione played, calling her character "charismatic" and "a fantastic role to play". Although critics panned Radcliffe's performance, labelling him "wooden", they praised Watson; The New York Times lauded her performance, saying "Luckily Mr. Radcliffe's blandness is offset by Ms. Watson's spiky impatience. Harry may show off his expanding wizardly skills ... but Hermione ... earns the loudest applause with a decidedly unmagical punch to Draco Malfoy's deserving nose." Although Prisoner of Azkaban remains the lowest-grossing Harry Potter film as of April 2009, Watson's personal performance won her two Otto Awards and the Child Performance of the Year award from Total Film